Simulacrum

An image or representation

Of someone or something

An  unsatisfactory imitation or substitute

Were the dictionary definitions

Of this word which had been scratched in the sand

In front of this huge hotel

I added the following

• It is the reflection of a basic reality
• It masks and perverts a basic reality
• It masks the absence of a basic reality
• It bears no relation to any reality whatever
• It is its own pure simulacrum